https://theachammas.com/top-nav-(mobile) 2026-08-21T14:33:56+00:00 always 0.5 https://theachammas.com/hamburger-(mobile) 2026-08-12T01:58:56+00:00 always 0.5 https://theachammas.com/menu-page-(mobile) 2026-08-21T14:33:56+00:00 always 0.5 https://theachammas.com 2026-08-21T15:09:13+00:00 always 0.5 https://freight.cargo.site/t/original/i/C2766834514159877589039170650407/square.png <a class="no-wrap" href="archive-before-i-go-to-sleep,-i-think" rel="history"> BEFORE I GO TO SLEEP, I THINK Handmade Collages, Digital Editing and Typography, Editorial Design</a> https://freight.cargo.site/t/original/i/X3003523888182906779382940384356/Screenshot-2026-06-25-at-8.09.04AM.png <a href="archive-pizzanality" rel="history"> PIZZANALITY Branding, Copywriting, on behalf of Brandmint S.A.L</a> https://freight.cargo.site/t/original/i/Z3003526367167055868914743852132/Screenshot-2026-06-25-at-8.11.16AM.png <a class="no-wrap" href="archive-before-i-go-to-sleep,-i-think" rel="history"> BEFORE I GO TO SLEEP, I THINK Handmade Collages, Digital Editing and Typography, Editorial Design</a> https://freight.cargo.site/t/original/i/Z3003531100380224253901173898340/Screenshot-2026-06-25-at-8.15.29AM.png <a href="bachelor-degree-thesis" rel="history"> WHERE I COME FROM, THINGS ARE PRETTY DIFFERENT Poster Series, Bachelor Thesis - Photo Editing, Illustration, Motion Design </a> https://freight.cargo.site/t/original/i/N3003531100269543789458916588644/Screenshot-2026-06-25-at-8.12.46AM.png <a href="archive-edgar-allan-poe" rel="history"> EDGAR ALLAN POE PUBLICATION Editorial Design, Illustration</a> https://freight.cargo.site/t/original/i/L3076559060634619133945715309668/poptastic-cap.png <a href="archive-poptastic" rel="history"> POPTASTIC Branding, Illustration, Copywriting, Environmental Design, on behalf of Brandmint S.A.L </a> https://freight.cargo.site/t/original/i/N3094553133968078382550458252388/IMG_7363.png https://theachammas.com/top-nav-(desktop) 2026-08-21T14:33:51+00:00 always 0.5 https://theachammas.com/branding 2026-08-21T14:33:52+00:00 always 0.5 https://freight.cargo.site/t/original/i/C2766834514159877589039170650407/square.png <a href="archive-poptastic" rel="history">POPTASTIC Branding, Illustration, Copywriting, Environmental Design, on behalf of Brandmint S.A.L </a> https://freight.cargo.site/t/original/i/Q3011651132255660940003102899300/IMG_9718.PNG <a href="archive-abd-el-wahab" rel="history">ABD EL WAHAB Art Direction, Branding, Illustration, Copywriting, on behalf of Brandmint S.A.L </a> https://freight.cargo.site/t/original/i/L3011651890158587952433740594276/Screenshot-2026-06-25-at-8.09.04AM.png <a href="archive-pizzanality" rel="history">PIZZANALITY Branding, Copywriting, on behalf of Brandmint S.A.L</a> https://freight.cargo.site/t/original/i/E3022406092147752374851120610404/IMG_9138.PNG <a href="archive-antika" rel="history">ANTIKA Branding, Environmental Design, on behalf of Brandmint S.A.L</a> https://freight.cargo.site/t/original/i/N3022411805122838746772965637220/Screenshot-2026-07-07-at-11.33.04AM.png <a href="archive-kasr-fakhreddine" rel="history">KASR FAKHREDDINE Branding, Illustration, on behalf of Brandmint S.A.L</a> https://freight.cargo.site/t/original/i/I3022542325392573672032196574308/IMG_9779.PNG <a href="archive-kp" rel="history">KP JAPANESE BRASSERIE Branding, Illustration, on behalf of Brandmint S.A.L</a> https://freight.cargo.site/t/original/i/I3022545808064067812100703468644/IMG_9769.png <a href="archive-dash" rel="history">DĀSH Branding, Copywriting </a> https://freight.cargo.site/t/original/i/J3076560849968794283772222061668/poptastic-cap.png <a href="archive-poptastic" rel="history">POPTASTIC Branding, Illustration, Copywriting, Environmental Design, on behalf of Brandmint S.A.L </a> https://theachammas.com/archive-poptastic 2026-08-21T14:33:53+00:00 always 0.5 https://freight.cargo.site/t/original/i/C2766834514159877589039170650407/square.png https://freight.cargo.site/t/original/i/M3076563441293614782195194870884/72-bracelets-poptastic.png https://freight.cargo.site/t/original/i/B3076564203623760372316124953700/72-poptastic-uniform.png https://freight.cargo.site/t/original/i/E3076569106602314467651558521956/72-poptastic-facade.png <h1 style="line-height: 1.05;"></h1> https://freight.cargo.site/t/original/i/G3076569474301264088904050883684/72-poptastic-cap.png <h1 style="line-height: 1.05;"> POPTASTIC Branding, copywriting, and illustrations for this playground in Beirut, Lebanon, where traditional playtime meets modern digital experiences. The logo draws inspiration from children's bouncing balls, featuring a playful twisted "O" that echoes throughout the brand's copywriting. This distinctive "O" also became Poptastic's signature icon, a witty, smiling face that embodies the brand's fun and energetic personality. On behalf of Brandmint S.A.L. , Beirut, Lebanon.</h1> https://theachammas.com/archive-abd-el-wahab 2026-08-21T14:33:53+00:00 always 0.5 https://freight.cargo.site/t/original/i/C2766834514159877589039170650407/square.png https://freight.cargo.site/t/original/i/C3032228328489141350323848690788/IMG_9714.PNG <h1 style="line-height: 1.05;"> ABD EL WAHAB</h1><h1 style="line-height: 1.05;"> </h1><h1 style="line-height: 1.05;">Rebranding and illustrations for this iconic Lebanese restaurant in Beirut, Lebanon. The brief was to modernize the brand, giving it a fresh, contemporary identity that would appeal to a younger audience while maintaining its heritage. The visual language draws inspiration from traditional Lebanese tiles, reimagined through a vibrant color palette and a series of modern illustrations. On behalf of Brandmint S.A.L. , Beirut, Lebanon.</h1> https://freight.cargo.site/t/original/i/I3032228328562928326618686897252/IMG_9726.PNG https://freight.cargo.site/t/original/i/B3032228328618268558839815552100/IMG_9730.PNG https://freight.cargo.site/t/original/i/T3032228328636715302913525103716/IMG_9731.PNG https://freight.cargo.site/t/original/i/V3032228328599821814766106000484/IMG_9729.PNG https://freight.cargo.site/t/original/i/Z3032228328526034838471267794020/IMG_9719.PNG https://freight.cargo.site/t/original/i/P3032228328655162046987234655332/IMG_9732.PNG https://freight.cargo.site/t/original/i/X3032228328673608791060944206948/IMG_9733.PNG https://freight.cargo.site/t/original/i/O3032228328507588094397558242404/IMG_9718.PNG https://freight.cargo.site/t/original/i/I3032228328544481582544977345636/IMG_9725.PNG https://freight.cargo.site/t/original/i/U3032228328581375070692396448868/IMG_9728.PNG https://theachammas.com/archive-pizzanality 2026-08-21T14:33:53+00:00 always 0.5 https://freight.cargo.site/t/original/i/C2766834514159877589039170650407/square.png https://freight.cargo.site/t/original/i/B3032270394241412852774548749412/BC-Pizzanality-2.jpg <h1 style="line-height: 1.05;"> PIZZANALITY Branding of Pizzanality, an Italian cloud kitchen in the UAE. Built around the idea of personalization, every pizza can be fully customized, from its toppings to its shape and size, making individuality the core of the brand experience. The logo is designed as a flexible system, adapting across packaging and both digital and print applications to reflect the brand's versatility. Pizzanality's visual identity centers around a collection of stickers, each expressing a different mood and the unique taste and personality of its customer. On behalf of Brandmint S.A.L., Beirut, Lebanon.</h1> https://freight.cargo.site/t/original/i/F3032270394259859596848258301028/BC-Pizzanality.jpg <h1 style="line-height: 1.05;"></h1> https://freight.cargo.site/t/original/i/Y3032271010233537706157605862500/pizzanality-animated-logo.mp4 https://freight.cargo.site/t/original/i/P3032271978687601575909065702500/Screenshot-2026-06-25-at-8.09.04AM.png https://freight.cargo.site/t/original/i/U3032275141197405572674594749540/Pizzanality-FINAL-PRESENTATION-dragged-8.jpg https://theachammas.com/archive-kp 2026-08-21T14:33:54+00:00 always 0.5 https://freight.cargo.site/t/original/i/C2766834514159877589039170650407/square.png https://freight.cargo.site/t/original/i/O3032327185715883748307241483364/IMG_9776.PNG https://freight.cargo.site/t/original/i/S3032327185752777236454660586596/IMG_9778.PNG <h1 style="line-height: 1.05;"> KP JAPANESE BRASSERIE Branding and illustrations for a modern, casual Japanese brasserie in Beirut, Lebanon. The visual identity is based on series of custom illustrations, initially generated using Adobe Firefly and further refined in Adobe Illustrator to ensure consistency across the brand. On behalf of Brandmint S.A.L., Beirut, Lebanon.</h1> https://freight.cargo.site/t/original/i/G3032327278927281552761605799012/IMG_9779.PNG https://freight.cargo.site/t/original/i/B3032332295869820535474649250916/IMG_9710.PNG https://theachammas.com/archive-dash 2026-08-21T14:33:54+00:00 always 0.5 https://freight.cargo.site/t/original/i/C2766834514159877589039170650407/square.png https://freight.cargo.site/t/original/i/K3032597979565454203129510181988/IMG_5252.jpg https://freight.cargo.site/t/original/i/E3032598666909585133621112945764/IMG_9768-2.png https://freight.cargo.site/t/original/i/N3032615478349796708820978187364/Screenshot-2026-07-13-at-9.10.16PM.png <h1 style="line-height: 1.05;"> </h1> https://freight.cargo.site/t/original/i/O3032629879722895053867924798564/new-Dash-Bag2.jpg <h1 style="line-height: 1.05;"> DĀSH Branding and copywriting of Dāsh, a healthy cloud kitchen in Beirut, Lebanon. The brief was to create a vibrant, approachable brand that makes healthy eating feel fun, accessible, and appealing to a younger audience.</h1> https://freight.cargo.site/t/original/i/Z3076576322802575406164764736612/72-Dash-packages2.png https://theachammas.com/archive-kasr-fakhreddine 2026-08-21T14:33:54+00:00 always 0.5 https://freight.cargo.site/t/original/i/C2766834514159877589039170650407/square.png https://freight.cargo.site/t/original/i/H3033661793648537882421109406820/Screenshot-2026-07-14-at-12.58.13PM.png https://freight.cargo.site/t/original/i/T3033675151526217465866140204132/f-fakhreddine-matches.jpg https://freight.cargo.site/t/original/i/D3076579620268759046189373406308/f-food-menu-fakhreddine.jpg https://freight.cargo.site/t/original/i/V3076589106802046856505644760164/fakhreddine-sleeves.png <h1 style="line-height: 1.05;"> KASR FAKHREDDINE Rebranding and illustrations of this staple of Lebanese cuisine, a beloved establishment that has been part of Lebanon’s culinary heritage for decades, passed down from one generation to the next. The client came to us for a rebranding, wanting to open their first location in one of Lebanon’s fanciest neighborhoods, all while maintaining a traditional look & feel and preserving the brand’s history. For this project, I went to the Chouf region of Lebanon to research architectural details from the Emir Fakhreddine era. I turned these elements into illustrations and integrated them throughout the brand identity, creating a visual language rooted in Lebanese history and cultural heritage. On behalf of Brandmint S.A.L., Beirut, Lebanon.</h1> https://theachammas.com/archive-antika 2026-08-21T14:33:54+00:00 always 0.5 https://freight.cargo.site/t/original/i/C2766834514159877589039170650407/square.png https://freight.cargo.site/t/original/i/O3033727504972318643912647851108/antika-earring.png <h1 style="line-height: 1.05;"> </h1><h1 style="line-height: 1.05;">ANTIKA Rebranding, environmental design and uniforms for this luxurious oriental nightlife venue in Beirut, Dubai, and Qatar. The identity draws inspiration from the theatricality of oriental performances. The curves within the “A” of the logo are based on the belly dancers’ movements, reflecting the silhouettes and the curves of their waist and hips. The visual system reflects the venue’s refined atmosphere and contemporary expression of oriental luxury. On behalf of Brandmint S.A.L, Beirut, Lebanon.</h1> https://freight.cargo.site/t/original/i/F3033727505064552364281195609188/picker-antika3.png https://freight.cargo.site/t/original/i/L3033727505082999108354905160804/picker-antika4.png https://freight.cargo.site/t/original/i/S3033727505046105620207486057572/antika-wc-2.png https://freight.cargo.site/t/original/i/G3033727505027658876133776505956/antika-wc-1.png <h1 style="line-height: 1.05;"></h1> https://freight.cargo.site/t/original/i/Q3033729751269237987672167234660/10th-menu-antika.jpg https://freight.cargo.site/t/original/i/C3033747966193078922915848076388/antika-gold-menu2.jpg https://freight.cargo.site/t/original/i/Q3076592310152942232464121085028/antika-hostess-front2.png <h1 style="line-height: 1.05;"> </h1> https://freight.cargo.site/t/original/i/J3076594066209191073318596721764/antika-dancer-stage.png https://theachammas.com/publishing 2026-08-21T14:33:52+00:00 always 0.5 https://freight.cargo.site/t/original/i/C2766834514159877589039170650407/square.png <a href="archive-edgar-allan-poe" rel="history">EDGAR ALLAN POE PUBLICATION Editorial Design, Illustration</a> https://freight.cargo.site/t/original/i/S3022584161796476106052041391204/Screenshot-2026-06-25-at-8.12.46AM.png <a href="archive-edgar-allan-poe" rel="history">EDGAR ALLAN POE PUBLICATION Editorial Design, Illustration</a> https://freight.cargo.site/t/original/i/F3022586098022074314827707661412/Screenshot-2026-06-25-at-8.13.40AM.png <a href="archive-rememberance-is-a-long-journey" rel="history">REMEMBERANCE IS A LONG JOURNEY Photography, Writing, Editorial Design, Publishing</a> https://freight.cargo.site/t/original/i/Q3076596030307819577469395483748/72-roof2.png <a href="archive-a-roof-for-silence" rel="history">HALA WARDE’S A ROOF FOR SILENCE Editorial Design, Publishing, on behalf of -scope Ateliers</a> https://freight.cargo.site/t/original/i/J3076596368086150311164995124324/Screenshot-2026-06-25-at-8.11.16AM.png <a href="archive-before-i-go-to-sleep,-i-think" rel="history">BEFORE I GO TO SLEEP, I THINK Handmade Collages, Digital Editing and Typography, Editorial Design</a> https://theachammas.com/archive-edgar-allan-poe 2026-08-21T14:33:55+00:00 always 0.5 https://freight.cargo.site/t/original/i/C2766834514159877589039170650407/square.png https://freight.cargo.site/t/original/i/N3033884972190456211863750786148/recueil2.jpg https://freight.cargo.site/t/original/i/Q3033884972245796444084879440996/recueil6.jpg <h1 style="line-height: 1.05;"></h1> https://freight.cargo.site/t/original/i/P3033884972264243188158588992612/recueil7.jpg https://freight.cargo.site/t/original/i/D3033893718419010856068296686692/couverture-eap.jpg https://freight.cargo.site/t/original/i/M3076599030062000611895550622820/recueil4.jpg https://freight.cargo.site/t/original/i/Z3076599844633325418761930882148/recueil-8.png <h1 style="line-height: 1.05; color: rgb(0, 0, 0);"><a href="archive-edgar-allan-poe" rel="history"> </a>EDGAR ALLAN POE PUBLICATION Editorial design and illustrations of a fictional bilingual publication featuring Edgar Allan Poe’s work, translated by Charles Baudelaire. Translation is an act of interpretation, and even the most skilled translators can find themselves lost in translation. Charles Baudelaire was no exception. The hand-drawn scratches throughout the publication represent the complexity of the writing process: imperfect, layered, and sometimes chaotic, yet ultimately meaningful.</h1> https://theachammas.com/archive-a-roof-for-silence 2026-08-21T14:33:55+00:00 always 0.5 https://freight.cargo.site/t/original/i/C2766834514159877589039170650407/square.png https://freight.cargo.site/t/original/i/Z3035518811067516461823048498276/roof2-bis.png https://freight.cargo.site/t/original/i/R3035532772448875160749769964644/roof8.png <h1 style="line-height: 1.05;"></h1> https://freight.cargo.site/t/original/i/I3076600410874581505350327286884/72-roof1.png https://freight.cargo.site/t/original/i/G3076600816315569501412562254948/72-roof3.png https://freight.cargo.site/t/original/i/Z3076601219967223322324970716260/72-roof4.png https://freight.cargo.site/t/original/i/V3076601585747711559911669709924/72-roof5.png https://freight.cargo.site/t/original/i/Z3076602706996156592199345585252/72-roof6.png <h1 style="line-height: 1.05; color: rgb(0, 0, 0);"><a href="archive-edgar-allan-poe" rel="history"> </a> HALA WARDE’S A ROOF FOR SILENCE - PALAIS DE TOKYO - PARIS, FRANCE Editorial Design and Publishing of "A Roof for Silence" , a project by Lebanese-French architect Hala Wardé for the Lebanese Pavilion at the Venice International Architecture Biennale in 2021. A part (or module) of the installation was on display at the Palais de Tokyo as part of the exhibition “Réclamer la Terre”. The entire installation was also implemented in the ruins of the Jumièges Abbey, including an installation of broken glass, ceramics reproductions of paintings by Etel Adnan, large photographs of century-old olive trees by Fouad Elkoury, an ambient soundtrack by Soundwalk Collective and Mika singing the poetry of Etel Adnan. This dual-opening publication illustrates these installations through their technical drawings, on-site photographs and texts bound together in a play of different kinds of papers. On behalf of -scope Ateliers. </h1> https://theachammas.com/archive-before-i-go-to-sleep,-i-think 2026-08-21T14:33:55+00:00 always 0.5 https://freight.cargo.site/t/original/i/C2766834514159877589039170650407/square.png https://freight.cargo.site/t/original/i/X3035548326577457415980306611300/couv-carnet.jpg https://freight.cargo.site/t/original/i/J3035548498851600320353809153124/carnet-mockup1.jpg https://freight.cargo.site/t/original/i/Q3035548583983324220523389860964/carnet-mockup2.jpg https://freight.cargo.site/t/original/i/X3035548760463324773702670171236/carnet-mockup3.jpg https://freight.cargo.site/t/original/i/G3035548833955153163361523809380/carnet-mockup5.jpg https://freight.cargo.site/t/original/i/V3035669213717629377153459502180/who-are-these-people.mp4 <h1 style="color: rgb(0, 0, 0); line-height: 1.05;"> <a href="archive-edgar-allan-poe" rel="history"></a> BEFORE I GO TO SLEEP, I THINK. Fanzine featuring handmade collages, digital typography, and photo editing. A collection of thoughts, fragments, and ideas that emerge during the quiet moments before I go to sleep, capturing the wandering nature of the mind as it drifts between imagination and reality. </h1> https://theachammas.com/archive-rememberance-is-a-long-journey 2026-08-21T14:33:55+00:00 always 0.5 https://freight.cargo.site/t/original/i/C2766834514159877589039170650407/square.png https://freight.cargo.site/t/original/i/S3076611291926381055887572155492/deplacer3.png https://freight.cargo.site/t/original/i/Q3076611463407313965091563977828/deplacer7.png https://freight.cargo.site/t/original/i/H3076611813877004621499335130212/deplacer5.png https://freight.cargo.site/t/original/i/N3076612074437264662646751706212/deplacer9.png https://freight.cargo.site/t/original/i/L3076612213876203115817252371556/deplacer11.png https://freight.cargo.site/t/original/i/O3076612332876149135317569846372/couv-deplacer.png <h1 style="line-height: 1.05;"> REMEMBERANCE IS A LONG JOURNEY How can typography tell a story? Each page explores a unique layout and typographic treatment, transforming words into visual narratives. Through composition, rhythm, and form, the typography becomes an active element that illustrates and enhances the story being told. </h1> https://freight.cargo.site/t/original/i/J3076616362124670179400091122788/72-deplacer2.png https://theachammas.com/advertising-1 2026-08-21T14:33:53+00:00 always 0.5 https://freight.cargo.site/t/original/i/C2766834514159877589039170650407/square.png <div style="text-align: left"><h1 style="line-height: 1.05;"> FICTIONAL DR.MARTENS CAMPAIGN Digital collages and hand-painted ink textures for a fictional Dr. Martens campaign. Dr. Martens is a brand built around individuality, embracing differences and redefining what is perceived as “flawed.” It celebrates self-expression and empowers people to embrace who they are with confidence. Rooted in its history with the punk movement, the brand has long been associated with rebellion, youth culture, nonconformity, and those who challenge the status quo. This campaign explores the idea of turning imperfections into symbols of identity and strength.</h1></div> https://freight.cargo.site/t/original/i/I3032140240711396856934913490020/Thea-Chammas-PORTFOLIO-dr-martens.jpg <div style="text-align: left"><h1 style="line-height: 1.05;"> FICTIONAL DR.MARTENS CAMPAIGN Digital collages and hand-painted ink textures for a fictional Dr. Martens campaign. Dr. Martens is a brand built around individuality, embracing differences and redefining what is perceived as “flawed.” It celebrates self-expression and empowers people to embrace who they are with confidence. Rooted in its history with the punk movement, the brand has long been associated with rebellion, youth culture, nonconformity, and those who challenge the status quo. This campaign explores the idea of turning imperfections into symbols of identity and strength.</h1></div> https://freight.cargo.site/t/original/i/K3049891902226590251717537250404/dr-martens-mockop-ordi.png <div style="text-align: left"><h1 style="line-height: 1.05;"> FICTIONAL DR.MARTENS CAMPAIGN Digital collages and hand-painted ink textures for a fictional Dr. Martens campaign. Dr. Martens is a brand built around individuality, embracing differences and redefining what is perceived as “flawed.” It celebrates self-expression and empowers people to embrace who they are with confidence. Rooted in its history with the punk movement, the brand has long been associated with rebellion, youth culture, nonconformity, and those who challenge the status quo. This campaign explores the idea of turning imperfections into symbols of identity and strength.</h1></div> https://theachammas.com/bachelor-degree-thesis 2026-08-21T14:33:56+00:00 always 0.5 https://freight.cargo.site/t/original/i/C2766834514159877589039170650407/square.png https://freight.cargo.site/t/original/i/V3051516932746461817218519219300/PFA-PRESENTATION-FOND-NOIR.jpg <h1 style="line-height: 1.05; color: rgb(0, 0, 0);"> WHERE I COME FROM, THINGS ARE PRETTY DIFFERENT. A collection of six poster series, each exploring a specific topic through its own distinct visual identity. Each series consists of ten posters designed to reveal hidden layers of information. Inspired by Plato’s allegory of the cave, the posters are meant to be held against the sun or any light source, allowing concealed messages and visuals to emerge. The project explores the idea that sometimes, we must look beyond what is immediately visible in order to uncover a different perspective and reveal a new reality. Due to the COVID-19 outbreak, the project was adapted for digital presentation. </h1> https://freight.cargo.site/t/original/i/R3051528760097785604982052437092/pfa5.mov https://freight.cargo.site/t/original/i/F3054786671887339066032088628324/fairuz-pfa.mp4 https://freight.cargo.site/t/original/i/A3076621861006844831848880094308/pfa2-2026.mp4 https://freight.cargo.site/t/original/i/R3076622646469207490401587903588/europe-pfa.mov https://theachammas.com/ui-ux 2026-08-21T14:33:56+00:00 always 0.5 https://freight.cargo.site/t/original/i/C2766834514159877589039170650407/square.png <div style="text-align: center">Having miraculously survived the 4th of August 2020 blast in Beirut, Lebanon, I tried calling my mother to let her know I was alive. Networks are saturated. Our phone calls can’t get through. This is when it first occured to me: “How is it that networks get saturated when people need it the most? What would a solution for that be? How can I use design to help my community when emergencies occur?” </div> https://freight.cargo.site/t/original/i/H3054804320422349962097696652388/Screenshot-2026-07-27-at-7.18.42PM.png <div style="text-align: center">Having miraculously survived the 4th of August 2020 blast in Beirut, Lebanon, I tried calling my mother to let her know I was alive. Networks are saturated. Our phone calls can’t get through. This is when it first occured to me: “How is it that networks get saturated when people need it the most? What would a solution for that be? How can I use design to help my community when emergencies occur?” </div> https://freight.cargo.site/t/original/i/Z3054806247664383806976811285604/Screenshot-2026-07-27-at-7.22.46PM.png <div style="text-align: center"> CONNECTICITY MATTERS EMRGNCY allows people to connect with their loves ones in times of crisis and check on their status. The app uses a mesh network when regular networks or WiFi are down or saturated.</div> https://freight.cargo.site/t/original/i/Y3054809613235946567137084521572/Screenshot-2026-07-27-at-7.25.33PM.png <div style="text-align: center"> PREVENTION AS PROTECTION Every second counts in times of need to save lives, understanding the visual cues of the platform beforehand helps significantly reduce the cognitive load of the users and saves a great amount of time when navigating a crisis. The onboarding process allows users to get familiar with the semiotics of the app and informs them of the right way to deal with the emergency before it actually occurs. </div> https://freight.cargo.site/t/original/i/E3054810854000846452988945316964/Screenshot-2026-07-27-at-7.26.49PM.png <div style="text-align: center">PRIVACY MATTERS Emrgncy values transparency in order to build trust by explaining why sharing these information can be useful in dealing with emergencies and how many users already gave their consent and access to data. An offline map is embedded into the app for when the GPS satellites are jammed. The users always have the option to not share personal information such as location or contacts </div> https://freight.cargo.site/t/original/i/D3076631776888100957754965310564/emergcny-readings.jpg <h1 style="line-height: 1.05; color: rgb(0, 0, 0);"> EMRGNCY Parsons MFA First Year Final Project Research Process Ethnography Reaching out to the Lebanese community to assess how they wish they could have been assisted when facing an emergency and to understand their behavior and first reactions when they occured. Semiotics Going through symbols across civilizations and throughout history, from Petroglyphs to Egyptian Hieroglyps to the digitalization of signs, symbols and icons. What visual cues are most intuitive to the human mind? Psychology of Emergencies Reaching out to experts in the field to have a better understanding of the psychology of emergencies and the hierarchy of needs of the people going through them. Behavioral Design To make the app as quick and efficient to use as possible by decreasing the cognitive load and intervening in the user’s life to help them bridge the intention and action gap?” </h1> https://theachammas.com/information 2026-08-21T14:33:52+00:00 always 0.5