KASR FAKHREDDINE
Rebranding and illustrations of this staple of Lebanese cuisine, a beloved establishment that has been part of Lebanon’s culinary heritage for decades, passed down from one generation to the next.
The client came to us for a rebranding, wanting to open their first location in one of Lebanon’s fanciest neighborhoods, all while maintaining a traditional look & feel and preserving the brand’s history.
For this project, I went to the Chouf region of Lebanon to research architectural details from the Emir Fakhreddine era. I turned these elements into illustrations and integrated them throughout the brand identity, creating a visual language rooted in Lebanese history and cultural heritage.
On behalf of Brandmint S.A.L., Beirut, Lebanon.