POPTASTIC
Branding, copywriting, and illustrations for this playground in Beirut, Lebanon, where traditional playtime meets modern digital experiences.
The logo draws inspiration from children's bouncing balls, featuring a playful twisted "O" that echoes throughout the brand's copywriting. This distinctive "O" also became Poptastic's signature icon, a witty, smiling face that embodies the brand's fun and energetic personality.
On behalf of Brandmint S.A.L. , Beirut, Lebanon.